types of content writing

In every types of content writing content is the king. Content writing is the key to marketing. Through our continent, we interact with our audience, so the quality of the content is essential. It reflects our credibility and quality, too. Only quality content will solve the customer’s problems and create a good impression of us. Quality  Content will decrease the cost of accusation and increase return on investment.

In this digital era, digital content creation is significant. For example, suppose you think of any problem now; every person will first search for it on the internet, so our content quality is enough to solve their problem. In that case, we can get their trust and create a new customer, so it all will depend on our content quality in every types of content writing

Now, we can see a lot of professional content on the internet, so what will make our content unique? In this blog, we discuss the secret tips to improve your content writing skills in various types of content writing.  How to write the perfect content for the customer by knowing their psychology, what type of writing styles are now trending, and what people like to engage 

Various types of content writing

how to start content writing for beginners

There are so many types of content writing in this digital world. It’s your wish to choose what type is right for you and if this type is best for me to express my thoughts. Different types of content writing differ from audience type platforms and objective below we discuss different types of content writing 

1. Blog writing

Blog writing is the most used types of content writing. A good blogger can communicate with customers, solve their complex problems, get their attraction, and increase customer interactions. They know the importance of keywords and SEO. They should optimise the content using keyword research. It mainly grows your brand and educates your audience to customers.

So blogging is now a good career option for everyone but where from  we learning it, is important. choosing the best blogging course in Kerala like Nexxa digital academy will make your career bright

Mainly, there are three steps to becoming a blogger

  • Select a niche
  • Select a style and appearance according to your audience type
  • Create a content calendar and update it regularly

And there are mainly these types of content writings are now trending in blogging 

  • Question answers type
  • Company news
  • Any comparisons type 
  • Step-by-step Guide 
  • Reasoning type 
  • Research type 
  • Tips and tricks 

2.  Ghostwriting

Ghostwriting is writing speeches or stories, and the credit is given to another person. Some online book sites and famous other sites are hiring content writers for their companies as ghostwriters for their different types  content writing. 

3.  Seo content writing

In this content writing, SEO specialists use some techniques to make the content more unique and improve its quality. They create valuable and exciting information for audiences related to the company and make them customers. In SEO writing they use some unique words and keywords for the search engines to know about our company, and the writing helps to optimise our website easily. Thus, they can rank our website in the first position in search engines and increase web traffic and our business.

  4. Tech writing

Tech writing is business-related writing on tech products or services and information to create customer-friendly documents  They are related to complex technical information and they convert it  into simple words that can easily be understood. The customer’s user manuals, instruction manuals, product guides, and technical reports are some examples of tech writing that help technical staff and customers understand complex things  A tech writer would be a trained or experienced person in the field so that he can easily  understand the problems 

         5. Social media writing

Around half of the world’s population is on social media platforms, so an excellent social media content writer can understand the trends and quickly turn these active people into customers.  Only a creative mind with knowledge in current trends person can make these strategies happen and  to make them convert.  An excellent social media writer can create engaging content to increase branding and reach. These skills are essential for an SM writer 

  • To observe the trends in SM 
  • Make creative and relevant content 
  • Consistency in memes and posting

6. Website copywriting

A copywriter should be a content writing specialist for landing and product pages, and the content will engage the customers to take action. Ad copy and SM posts for marketing are also these types.  A good copywriter can engage the customers with the writing and create an action.  Skills like audience psychology and UX design skills are suitable for a copywriter.

Skills needed for content writing  and how to start content writing for beginners

how to start content writing for beginners

We need to have some skills in various types of content writing. Suppose you don’t have experience as a beginner. In that case, you must have at least some creative thinking and problem-solving skills, etc., and it’s essential to know how to choose the right content and the psychology of the targeted audience.

Also, you have excellent knowledge of the new trends in tools and what makes our content unique.  New trends like AI are beneficial for content creators if they use them in the right way. Here below, we discuss some tips for beginners to upgrade their skill. If you are a beginner then you can also check and refer some books too. so many useful content writing books are available in market.

1. How to find the right content

Selecting a perfect headline that catches the audience’s attention is essential in various types of content writing, and placing attention-seeking words helps improve your content.  The authenticity of information matters. You should research the web and books for more authentic information, follow a unique writing style, include some images and videos for clarity, and refrain from including unwanted explanations in the content. Write straight to the subject and maintain a positive attitude toward the content

2. Audience psychology

Predicting audience psychology is essential because we must ensure that our content reaches our target audience. If we give importance to the audience, we can only get greater engagement in our content. Always ensure that the content is authentic and mentions the source of information for credibility. Rank our website in a higher position will create a good feeling in the audience.

Always mention the date and update it to the people who need up-to-date results than old ones, and the use of strategic, solid words will create audience engagement.  So finding the right content is not enough we have to plan some content marketing strategies too. So the importance of best content marketing tips is essential in every types of content writing.

3. Content writing tools

Always use updated tools for creation and be aware of new trends in content creation. Some of the best modern tools are 

  • Semrush
  • Grammarly
  •  Hemingway editor 
  • UK vs US spelling

And now, people are primarily using AI tools. Some of them are 

  • Buffers AI assistant
  • Jasper 
  • Copy AI
  • Writer
  • Chat GPT

So the ai based content writing tools is act as a good personal assistant for you. If you are a beginner  you should use some content marketing tools too for better content marketing strategies . these free content marketing tools list will help you to achieve it.


Importance of content writing styles in  writing and its uses

importance of content writing

The writing style is essential in every types of content writing because we need to choose our targeted audience and the style that people like to engage with. If we interact with the old-fashioned way in a new generation’s targeted content, it needs to be a better writing style, depending on each writing category and targeted audience. Here, we can discuss different types of content writing styles 

1. Expository writing

This style explains a topic using facts. It mainly educates its readers rather than entertaining. newspaper textbook writings; magazine articles are examples of this style.  If you are dealing with a serious matter, this style will significantly help you. 

2.  Descriptive writing

 In this style, the author’s description will make sensory details in the reader’s mind, and it is used to describe a person, a place, or a thing. The power of this writing will create an imaginary scene in the reader’s mind. In this writing, we use more smilies and metaphors to improve the descriptive power it mainly uses in fiction writing and literature writing, and it keeps the audience engaged and fun to read. It adds more life to our writing. 

3. Narrative writing

The primary purpose of this writing is to tell a story or actual events, and the narrator will explain the situation from different points of view. and the audience can see and feel the words of the author; readers can visualise and feel his words 

4. Creative writing

In this type of writing, the writer intends to express entertaining and engaging content. Writing should be fun to read and engaging to the readers, and it is mainly used in marketing and sales and dispensing information or creating a business-oriented creative information

5. Persuasive writing

It is a non-fiction type used to convince or motivate readers to a specific point of view.  Readers take a specific action by influencing the writer’s point of view, writing skills, and logical reasoning. It is used in Ad campaigns , paper columns, reviews, etc.

4C of content writing 

how to start content writing for beginners

These are the main things to remember while writing content: what are the main parts of content, and how do you write it? 

The 4 C’s are 

1.  clear

  Use your words precisely, construct your content carefully and meaningfully, and use grammar correctly.  Be brief and specific, avoid unwanted words and sentences, and use simple writing with clean language 

2. Concrete

Giving precise details helps to identify the information without concrete words, which would seem unclear and misleading. It gives the readers a clear idea of what  the writer is trying to express  

3. Concise

Avoid unwanted words and phrases and focus on what the idea that we are trying to say is clear and specific.  In This, we try to say everything in as few words as possible

4. Correct

The most crucial thing in 4Cs is avoiding grammar and typo mistakes for better quality writing. If you ignore this, the content authenticity will become destructive, so remember to use a spell and grammar checker before writing. 


Content writing is the best way to achieve brand quality and credibility and thus make a profit. In digital marketing,  we say content is king. From that, we can understand the importance of various types of content writing and the future of marketing in digital media. Digital marketing is thus a growing field now, so the scope and future of various types of content writing and digital marketing are substantial, and nothing can replace a creative human mind in future. We know AI is now dominating every field, but in the case of content writing and digital marketing, we can beat AI by only using it properly to improve our work. 

We can’t replace ourselves if only we use technology and are up to date with the new trends, so there is the importance of AI-integrated courses using AI tools to improve our work. Only the people who are using the technology will grow. The scope of artificial intelligence in India is increasing day-by-day. So, we discussed all types of content writing improvement tips in this blog, and I hope they will be helpful to you.