TOP 3 CONTENT WRITING BOOKS FOR BEGINNERS.
By SREERESH | Date : 06-FEBRUARY-2023
Content writing is, creating written material for a website or other digital platforms. It is an important aspect of digital marketing used to attract, engage, and convert potential customers.
What does content writing actually mean?
How to become a content writer ?
A content writer typically conducts research on a topic, and then uses that information to create written material that is engaging, informative, and relevant to the intended audience. They may also use search engine optimization (SEO) techniques to help the content rank well in search engine results pages (SERPs) and be more easily discoverable by the targeted audience.
Content writing can be used in various fields such as journalism, marketing, advertising, technical writing, or creative writing. It’s a fundamental part of content marketing strategy, where businesses use valuable and relevant content to attract and engage with their target audience and ultimately drive profitable customer action.
Along with content writing comes content marketting. What is Content marketing ? Why Content marketing is important ?
Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a target audience and ultimately drive profitable customer action.
The goal is to educate, inform, entertain, or inspire the target audience and build trust, authority, and a relationship with them over time. We can find many content marketing tips online or through books
SOME OF THE POPULAR CONTENT WRITING BOOKS ARE…
There are many content writing books available on the subject of content writing that can help writers improve their skills and create effective, engaging content. Similar to Content writing books there are many other books that can help you to grow like the digital marketing books. Some of the best content writing books on content writing include…
“The Content Formula” by Michael Brenner and Liz Bedor, which provides a step-by-step guide to creating content that drives business results.
“Everybody Writes” by Ann Handley is a comprehensive content writing books that guide to creating effective content across all types of media, including blogs, social media, email, and more.
“Content Rules” by Ann Handley and C.C. Chapman is another best book on content writing that provides practical advice on creating effective content that reaches and resonates with your target audience.
Other content writing books focus on specific areas such as SEO, books such as “The Art of SEO” by Eric Enge, which provides insights and strategies for creating search engine optimized content.
“SEO for Bloggers” by Jennifer Krynin is another great resource for bloggers looking to improve their search engine rankings.
In addition to these content writing books, there are also many online resources such as blogs and websites dedicated to content writing and content marketing. These resources provide valuable tips, strategies, and examples to help writers create effective, engaging content that resonates with their audience.
Overall, content writing books are a great resource for anyone looking to improve their writing skills and create effective, engaging content for their audience. Whether you’re a blogger, marketer, or business owner, these books can provide valuable insights and strategies to help you create content that resonates with your target audience and drives business results.
SUMMARY OF, SOME OF THE BEST CONTENT WRITING BOOKS
1) Content Strategy for the Web
“Content Strategy for the Web” by Kristina Halvorson and Melissa Rach is a guide to creating and implementing a content strategy for websites and digital products. The book covers topics such as understanding the audience and goals for a website, creating a content plan, and using metrics to measure the success of the content. It also covers the role of search engine optimization (SEO) in content strategy and the importance of collaboration between different teams in an organization. The book is aimed at content strategists, marketers, and other professionals involved in creating and managing digital content.
One of the key themes of the book is understanding the audience and goals for a website. Halvorson and Rach shows the importance of identifying the target audience and understanding their needs and goals in order to create content that is relevant and valuable to them. They also stress the importance of having a clear understanding of the business goals for the website and how the content can support those goals.
Another important aspect of the content writing book is the creation of a content plan. Halvorson and Rach provide a detailed process for creating a content plan that includes conducting a content audit, identifying gaps in the content, and creating a content calendar. They also cover the importance of using metrics to measure the success of the content, such as website traffic and engagement metrics.
Search engine optimization (SEO) is also a key topic in the book. Halvorson and Rach discuss how to optimize the content for search engines while still providing value to the audience. They also explain the importance of technical SEO, such as ensuring that the website is easily crawlable by search engines, and the role of keywords in content strategy.
Finally, Halvorson and Rach highlight the importance of collaboration between different teams in an organization. They discuss the need for content strategists to work closely with other teams, such as design, development, and marketing, in order to create a cohesive and effective content strategy.
Overall, “Content Strategy for the Web” is a valuable resource for anyone involved in creating and managing digital content. The book provides a clear and detailed process for creating a content strategy, as well as a wealth of information on important topics such as audience research, content planning, and SEO. It also point out the importance of collaboration and the role of content strategy in achieving business goals.
with the audience by highlighting common ground and shared experiences. Schaefer explains that by creating a sense of shared humanity, businesses and individuals can build trust and loyalty with their audience.
The fourth strategy is “relevance” which is the process of understanding the audience and creating content that is relevant to their interests and needs. Schaefer explains that by understanding the audience, businesses and individuals can create content that is more likely to be shared and engaged with.
The fifth strategy is “emotion” which is the process of creating content that evokes an emotional response in the audience. Schaefer explains that by creating content that evokes an emotional response, businesses and individuals can increase engagement, shareability, and ultimately drive conversions.
2) The Content Code: Six Essential…
In “The Content Code: Six Essential….” by Mark W. Schaefer, the author explores the six strategies that can help businesses and individuals create engaging and successful contents. The book is aimed mainly for entrepreneurs, marketers, and other professionals looking to improve their content marketing efforts.
The first strategy discussed in the book is “breakthrough storytelling.” Schaefer explains that in order to stand out in today’s crowded digital landscape, businesses and individuals must create compelling and unique stories that capture the attention of their audience. He provides examples of brands and individuals who have successfully used storytelling to differentiate themselves and create a strong emotional connection with their audience.
The second strategy is “amplification” which is the process of making sure your content reaches the right people at the right time. Schaefer explains that content alone is not enough, businesses and individuals must also master the art of distribution, promotion, and amplification in order to reach their target audience.
The third strategy is “shared humanity” which is the idea of creating a sense of connection
The final strategy is “community” which is the process of building and engaging with a community of loyal followers who will help to amplify and promote the content. Schaefer explains that by building a community, businesses and individuals can increase the reach and impact of their content.
Overall, “The Content Code” provides valuable insights and strategies for creating successful content. The book covers a range of topics, from storytelling and amplification to relevance and community building, and offers practical advice for businesses and individuals looking to improve their content marketing efforts.
3) Everybody Writes by Ann Handley
“Everybody Writes” is a book written by Ann Handley, a marketing expert and author. The book is a guide on how to write effectively in the digital age and is aimed at helping individuals and businesses create compelling content that will engage readers and drive results. The book covers a range of topics such as how to write headlines, blog posts, social media updates, and email marketing campaigns.
It also provides tips on grammar and style, as well as strategies for creating effective content marketing. “Everybody Writes” is considered a valuable resource for anyone looking to improve their writing skills and create more effective digital content.
The book shows the different steps of the writing process, how to write and much more so that we could master the art of writing and become 1 percent better than yesterday.
The book also cracks us the writing rules to write more and better and become more effective in our field . the helps us to find different ways to write a good lead and discuss the different ways through which we can write a good closing
writing rules to improve your grammar and usage at the right location are discussed in the further parts.
It also conways the characteristics of a good story and the rules to write better stories
The proper rules for content marketing on social media could be found in this book
CONCLUSION
These books provide guidance on how to write effectively in the digital age and offer tips and strategies for creating content that is both informative and engaging. They also provide insights on how to create headlines, blog posts, social media updates, and email marketing campaigns that will capture the attention of readers and drive results. Whether you’re a business owner, marketer, or just someone looking to improve your writing skills, reading and studying content writing books can help you create content that will stand out in the digital age.