BOOST YOUR CONVERSION RATES THE ULTIMATE A/B TESTING  LANDING PAGES

In this article, we are discussing the whole thing about a/b testing landing pages. Let us discuss the a/b testing landing pages, purposes of a/b testing, elements of landing pages that a/b testing, a/b testing metrics, etc. In A/B testing, there are two versions: one is the control version that carries the original landing page, and the other is the variation version that is different with a single change. Content-based key elements of the landing page ab testing are headlines, body text, images, videos, etc.

WHAT IS A/B TESTING LANDING PAGES?

A/B testing landing pages is a method to create two or more content variants and check which segment performs better. A/B testing and split testing are similar testing methods, but the only difference is there is a slight variance in landing pages. However, in split testing, there is a major variance in landing pages. In A/B testing, we can check two versions of landing pages, but in A/B/n testing, more than two variants are taken for testing.

After publishing your website, create the same version of the landing page with a different headline. This version of a landing page has been given to visitors for a while. After doing a/b testing for landing pages, arrive at a conclusion about which landing page performs better. 

 PURPOSE OF A/B TESTING FOR LANDING PAGES

Is ab testing essential to enhance ecommerce CRO? The main purpose of a/b testing for landing pages is to enhance the conversion rate, improve the landing pages and get to know the visitors.

1.Enhance Conversion Rate

Enhance the conversion rates by understanding the user preference. Compare the versions of landing pages to find which version more resonates with your audience. Select that version for doing campaigns. Optimising user experience means which version of a landing page resonates more with your audience. A/B testing landing pages helps to find high-performance elements like headlines, images, calls to action buttons, etc. Learn from the Nykka case study. How is a/b testing done to increase the conversion rate of landing pages?

2. Improve The Landing Pages

Conversion is improved by optimising the website with better user experience. Improve the page layout by adding images and videos to grab the attention of the audience. Adding reviews and testimonials to improve the conversion and the trustworthiness of landing pages. Test whether it is mobile responsiveness; it will improve the conversion rate.

3.Learn About Visitors

In which content resonates with your audience, whether it is long form or short form. Find the pain points of users who interact with the landing page.

WHAT ELEMENTS CAN BE A/B TESTED ?

Elements in a/b testing mean testing various elements to optimise performance and get a better conversion rate, and here the components of a/b testing in landing page.

 HOW DO YOU RUN A LANDING PAGE A/B TESTING ?

To run a successful A/B test, first identify the goals and then articulate a hypothesis. Then, select which elements on the landing page should be an A/B test. The following steps are effective for running a landing page ab testing.

• Identify the key metrics.
• Formulate a hypothesis
• By creating variants
• Run an a b test on your page
• By analysing your result
• Select the winning version
• Repeat A/B test  with other key metrics.

A/B TESTING METRICS FOR CONVERSION RATE

Three A/B testing metrics are listed enhance the conversion rate.

1. Form Submission Rate

The form submission rate is the total number of visitors that submit the form by the total number of landing page visitors.

2.Purchase Rate

The purchase rate is the total number of the visitors that purchase the product by the total number of landing page visitors.

3. Click Through Rate

The CTR is the total number of visitors that click by the total number of page visitors.

USER BEHAVIOUR ANALYSES

1. Time on page: The average time taken by a user to visit each single page.

2. Session duration: The time is taken by the user in a single visit.

3. Bounce rate: The rate at which the user leaves the site after visiting one page.

4. Exit rate: The rate at which users leave a particular page.

5. Page load time: The page load time is the time taken to interact with the site fully.

6. Scroll depth: Scroll depth is how much the user scrolls down the site.

7. Form abandonment rate: The form abandonment rate is the rate at which the user starts filling but not completed.

MARKETING CAMPAIGN AND BUSINESS METRICS

1. Lead quality score: The lead quality score is the average number of leads generated by a page.

2. Retention rate: Rate of person who purchases repeatedly. 

3. Cost per lead: The cost per lead is the cost required to create the lead.

4. Email open rate:The email open rate is the rate of receivers that open the email.

5. Email click rate: The email click rate is the rate of receivers that click links within the email.

6. Referral traffic conversion rate: Rate of visitors who reach the site through a reference link.

CONCLUSION

Artificial intelligence in india full-fledged to implement a/b testing in 10 minutes. Now, we cover the A/B testing landing pages, the purpose of A/B testing, landing page elements tested by A/B testing, user behaviour analyses, etc. A/B testing has some chance of making mistakes. Common mistakes to avoid in a/b testing are targeting the wrong audience; for example, the audience is only interested in seeing the product, or they will add to the cart but are not interested in buying.

Testing many variants at a time increases the chance of getting overloaded with data. It will affect the performance of the result. Common mistakes that happen in A/B testing are ending the test with too short a period, testing without a goal, not properly segmenting your audience, etc. If your landing page conversion rate is low, Contact Nexxa Corporates one of the best digital marketing companies in Kerala.

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