INTRODUCTION
It is one of the social media strategies. It involves partnering with influential individuals or content creators to promote a brand, product, or service. These individuals, known as influencers, promote brands, products, and services on various platforms such as social media, blogs, YouTube, podcasts, etc.
Influencer marketing has gained in recent years, and several influencer marketing agencies exist in India. Here we discuss the top influencing marketing agency in India 2023.
Digital marketing is one sector that emerged in recent years, and the scope of digital marketing in india is unpredictable. The main benefit of digital marketing career is that several job opportunities are available in this sector.
There are various opportunities are available in this sector. Here we discuss influencing, marketing, influencing marketing agencies, the role of influencing marketing agencies, etc
Influencing marketing is one of the emerging digital marketing trends in 2021.
INFLUENCER MARKETING AGENCY
An influencer marketing agency is a company specializing in connecting brands with social media influencers to create effective marketing campaigns. Influencer marketing agencies act as intermediaries between brands and influencers. It helps to collaborate on sponsored content, brand partnerships, and other promotional activities.
Influencer marketing agencies play a crucial role in the success of influencer marketing campaigns for brands. Influencer marketing agencies specialize in this field and have Extensive knowledge and experience in executing successful campaigns. They understand the dynamics of influencer marketing, stay updated with industry trends, and can provide valuable insights and strategies to optimize campaign performance.
Influencer marketing agencies work closely with brands to develop campaign strategies. They help define campaign objectives, identify target audiences, choose the most suitable influencers, and create engaging content that resonates with the target market.
The top influencer marketing agency 2023 is Confluencer, Chtrbox, Ants Digital, Enlyst, WhizCo, Influencer Hai, Socioinfluencer, Vavo Digital, etc.
THE ROLE OF TOP INFLUENCER MARKETING AGENCY IN INDIA ARE
- Identify the influencers
- Develop a campaign strategy
- Influencer outreach
- Campaign execution
- Measurement of the performance
- relationship management
- Target the right audience
- Enhance brand awareness
- Improve conversion rate
- Increase trust
LIST OF TOP INFLUENCER MARKETING AGENCY IN INDIA
- INFLUENCER.IN
- WHIZCO
- VAVODIGITAL
- CONFLUENCE
- ANTS DIGITAL
- ENLYFT
- THIRD EYE BLIND PRODUCTIONS
- TECH 2 GLOBE
INFLUENCER.IN
It is an India-based influencer marketing agency focused on social media management and influencer marketing. They create custom campaigns for their clients. The company collaborated with leading brands such as Flipkart, Sony Music, Dhani, Blackbuck, Gamezy, and Trell.
WHIZCO
One of India’s leading influencing marketing agencies since 2018, it is focused on influencer marketing and content creation. Swiggy, Instagram, Pinterest, Facebook, Amazon, etc., are the major clients of Whizco. They specialize in providing perfect services to their clients. And it is one of the best influencer marketing agency in India.
VAVO DIGITAL
VAVO DIGITAL is Mumbai based influencing marketing agency. The company focused on influencing marketing and digital advertising. Vivo, Indigo, Nykaa, Flipkart, Vivo, etc., are the company’s main clients. They obtained new ways to reach and convert the target audience into potential customers.
CONFLUENCE
Indian-based influencer marketing agency founded in 2016 and the headquarters in Mumbai. They provided services to Indian and global brands such as Paytm, Kotak, Meesho, Dabur, Kfc, and Truecaller. Youtube influencer marketing, Celebrity endorsement, On-demand UGC creation, Instagram influencer marketing, etc., are the company’s main services.
ANTS DIGITAL
One of the biggest influencer marketing agencies in India in 2015. They provide services for brands like lifestyle, parenting, fashion, travel, health, etc. The company also provides digital marketing, branding, public relations (PR), and creative services. Concentrix, Ejot, You VA, etc., are the company’s main clients.
ENLYFT
One of the leading influencer marketing agencies in India was founded in 2018. They are connected with more than 20000+ influencers. They work in the fields of Lifestyle, Food, Education, Parenting, etc. The marketing phycology of ENLYFT is,
- Engage – Engage means analyze the performance
- Enable – Enable means to create and develop creative content
- Enhance – Enhance means creating custom-based campaigns based on their needs
- Meesho, Redmi, Myntra, One Plus, LG, Lenovo, etc., are the main clients of ENLYFT.
THIRD EYE BLIND PRODUCTIONS
It is a Mumbai-based company founded in 2016. It started as a production house and expanded to a digital marketing agency. Today the company contains a presence in 16+ countries. The main aim is to create full-scale campaigns and lead to achieving their goal
Influencing marketing, SEO, Celebrity endorsement, Digital marketing, Ad films, etc., are the other services the company provides.
Gillette, MX player, Honor, Tide, Amazon Prime, etc., are the company’s major clients.
TECH 2 GLOBE
One of the leading influencer marketing agencies was founded in 2014. The agency hired seasoned influencers, created authentic content, and boosted brand credibility on social media.
They connected with creators in B2B, E-commerce, Education, Health care, Travel, etc.
E-commerce development, Online marketing, Software and app development, Image editing services, etc., are other services the company provides.
HP, Snapdeal, Amazon, NIKE, Amazon, etc., are the company’s major clients.
DIGITAL MARKETING INFLUENCERS IN INDIA
Today digital marketing influencers are working a significant role in the industry. They endorse different products, services, brands and their clients. The influencers are provided valuable information about products/services/brands and create awareness.
RESPONSIBILITIES OF DIGITAL MARKETING INFLUENCERS IN INDIA
- Promote various brands and products on behalf of their customers
- Strong relationship with customers and create credibility
- Provide information about the latest trends, techniques, and industry developments
- Audience reaches and engagement
- Authenticity and Relatability
- Social proof and influence
TOP DIGITAL MARKETING INFLUENCERS IN INDIA
- NEIL PATEL
One of the top influencers on Instagram and co-founder of Crazy Egg, Hello Bar, and KISSMetrics. He is also known as the guru of SEO and works as a consultant on AMAZON, HP, NBC, etc. His content marketing and SEO advice are the best in the industry.
- DEEPAK KANAKARAJU
He has been working for more than ten years as a professional influencer in India and acts as an influencer, consultant, trainer, and author. He has worked with companies like Razor Pay, Instamojo, Practo, MO Engage, etc.
- PRADEEP CHOPRA
He is the CEO OF Digital Vidya. He started his career in digital marketing in 2000 and was one of the leading international speakers in digital marketing.
He conducted many workshops across India.
- JITENDRA GOSWAMI
One of Haryana’s popular digital marketing influencer, trainer, and speaker. He was the best Best Entrepreneur in the year 2021. He is the CEO and founder of SMM PACKAGE PRIVATE LTD, a top digital marketing agency.
- RAND FISHKIN
One of the top SEO influencers and former CEO of MOZ.
- NIDHI SINGH
One of the popular internet marketers in india.She provides effective contributions in the field of digital marketing and business. She specializes in internet business consultancy and SEO.
AFFILIATE MARKETING VS INFLUENCING MARKETING
Affiliate marketing and influencing marketing are powerful ways to increase business and are the sub-division of influencing marketing.
| AFFILIATE MARKETING | INFLUENCING MARKETING |
| Lead generation and revenue increase | The purpose is brand awareness |
| Increase the credibility of product, service, brand | Boost sales |
| Long term goal | Short term goal |
| Bloggers and website owners | Media personalities |
AFFILIATE MARKETING
It is a process in which an affiliate promotes others’ brands/products through their channels. It is beneficial to brands and also marketers. In affiliate marketing content ideas are unique, and affiliate marketing is one of the techniques used to increase sales.Niches for affiliate marketing are very important.
The main benefit of affiliate marketing is it contains lower costs and the return is high. In affiliate marketing, .it has a wider reach, and the conversion rate is comparatively high.
Three types of participants in affiliate marketing exist: merchants, affiliates, and customers.
ADVANTAGES OF AFFILIATE MARKETING
- Low risk
- High trust and credibility
- More freedom
- Performance-based reward
- Flexible
DISADVANTAGES OF AFFILIATE MARKETING
- High risk
- Revenue share
- Less control
- Revenue share
PLATFORMS USED FOR AFFILIATE MARKETING ARE
- You tube
- E mail
- Blog/ Website
INFLUENCING MARKETING
Influencer marketing is one of the digital marketing technique.It is the process of an influencer / individual endorsing a product/service/ brand to the audience through different channels. The main channel used to influence marketing is social media.Here we discuss the evolution of influencer marketing.
Influencing marketing gets a high amount of coverage and targets more customers, and another benefit is that it contains less cost and the return is high.
INFLUENCER
Influencer is a person who promotes a product/ service/ brand to the audience using different platforms. A specific niche follows the influencers. They provide regular updates about their niche.
BENEFITS
- Lower cost
- Increase awareness about the brand
- Reach specific audience
- Increase awareness of product / services
- Increase credibility and trust
- Increase sales
- Educate customers
- Build relationships with customers
- Boost seo
- Increase website traffic
DISADVANTAGES
- High risk
- Sometimes hard to calculate result
- Difficult to identify the right influencer
INFLUENCING MARKETER JOB DESCRIPTION
More than 1000 + jobs are available in influencing marketing Because this is one of the emerging fields. The main benefit of the job is they increase high trust and credibility.
JOBS IN THE FIELD OF INFLUENCING MARKETING ARE
- INFLUENCING MARKETING EXECUTIVE
- INFLUENCING MARKETING TRAINEE
- INFLUENCING THE MARKETING MANAGER
- INFLUENCING MARKETING SPECIALIST
DUTIES
- DEVELOP INFLUENCING MARKETING STRATEGIES
- EXECUTE THE CAMPAIGN
- IDENTIFY THE TARGET AUDIENCE
- MARKET RESEARCH
- DEVELOP IDEAS
- EXECUTE THE CAMPAIGNS
- MEASURING THE RESULT
- UPDATE ABOUT THE LATEST TRENDS
CONCLUSION
Influencing marketing is one of the best and most emerging fields. It contains less cost, and the return is high.Influencing marketing creates more impact on people especially the younger generation.It creates more opportunities in the field of marketing and measuring consumer behavior.