What is iContact and Moz an insight on the latest acquisitions

What is iContact and Moz?

When it comes to digital marketing, you all might know that search engine optimization plays an important role.

Ranking one’s website organically to a top position that too on the first page of the Search Engine Page Result is like the only focus for most digital marketers.

Let’s break it down into two and start from scratch.

Moz is an SEO company, one who has dedicated services for digital marketers.

Moz was found in 2004 by Rand Fishkin and Gillian Muessig and was exclusively strong-minded on SEO services as it was initially named SEOmoz.

Gradually Moz started updating blogs on their website, sharing deep insights on digital marketing and its other factors.

Later on, after years of services, SEOmoz was slowly transformed into a consulting company in 2013.

Since then, many companies have depended on Moz to seek digital marketing advice.

Moz also creates an ample number of highly educational videos to improve SEO toolset and facts focusing on digital marketers to be more successful in doing SEO.

Moz is also considered as one of the best SEO optimization tool that gives the best insights and abyss study of websites across the web.

IContact is an email marketing company that provides excellent email marketing tools to digital marketers around the world.

iContact is a subsidiary company of J2 Global, and many other sister companies include Campaigner, Communicator, and Kickbox.

iContact is a pretty easy-to-use tool by which you can do email automation using highly efficient automation tools, send personalized emails, and create beautiful emails using a wide variety of amazing email templates.

iContact I am one of the oldest email marketing companies out there that never have back down in the case of its reputation and claims to send 68 billion emails just last year.

Moz, as we have mentioned earlier, has developed into much more than an SEO consulting company.

Moz has now become one of the best SEO tools that provide alluring pieces of information for the people who are learning google fundamentals of digital marketing

Let us look into some of them –

Moz pro

Some of the main components that Moz pro consists of are:-

➩ Audience insights – Gives you a shallow analysis of the users by tracking the user data and gives you a decent idea of your audience’s preferences within your website.

➩ Ranking of websites – Compare your keyword rankings with your competitors. This gives you an insight on what keyword is ranking wherewith the SERP.

➩ Moz Crawlers and auditing – offering their crawlers to find out any imperfections or errors in your website is more than what you can ask for. Similarly, website auditing is also provided for utter perfection for your websites.

Moz Local

Local businesses like the one google offer, Moz local, will help you rank better in local listings.

Search engines can catalog your website once Moz local generates a business listing catalog and distributes it among various search engines, eventually reaching new customers.

There are two sections in Moz Local that you can select according to the size of the business you own.

Moz Local for Small Business and Moz local for Enterprise