Most Popular Digital marketing trends
in 2021

“Be a trendsetter rather than a trend chaser.” 

 

BY  SREERESH K  |  MAY 25.

digital marketing trends in 2021

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Are you planning to be a trendsetter in this juncture of digital marketing?

If so, have you forethought in becoming a trendsetter in Digital marketing?

No worries, you will have a clear answer to these questions once you are done with this blog.

As years passed, the traditional ways of generating a lead or flourishing a business have undergone drastic changes. These very changes have given rise to digital marketing trends in 2021.

Many changes include going digital, even to a level of depending on Artificial Intelligence to generate more results and get a business blooming.

Many big-shot companies and small businesses have started depending on these ingenious digital marketing methods as their core approach for generating new leads and growing their reach to more and more people.

In this blog, we are going to discuss a few of the most popular Digital marketing trends in 2021

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Table Of Contents

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Artificial intelligence

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Voice search engine optimization

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Programmatic advertising

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Chatbot

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Conversational marketing

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Influencer marketing

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Visual search

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Social commerce

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Interactive content

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Geofencing

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Marketing automation

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Neuromarketing

Artificial intelligence

Artificial intelligence

Artificial intelligence is a human-made intelligence that assists human beings to do several activities, reduce work pressure, ensure effectiveness, help to make intelligent decisions, etc.

This definition is the most diminutive one we can give to artificial intelligence.

Artificial intelligence in various fields is quite helpful, and different areas like agriculture, finance, banking, and the stock market are increasing tremendously.

Let us dive deep into the application of Ai in the marketing scenario. The application of artificial intelligence can be helpful in every sector.

In the medical field, artificial intelligence is used to diagnose, in the weather forecast, the intelligent decisions are taken with the help of artificial intelligence.

When it comes to marketing, using a chatbot is another instance of artificial intelligence, and it is one of the effective ways to build better customer relationships.
So let us conclude the use of artificial intelligence is necessary.

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Voice search engine optimization

Voice-search-engine-optimization

Voice-based searches are becoming popular now. It is not a simple topic; it is one of the essential topics in the industry.

When it comes to the shadow of digital marketing, voice-based search engine optimization is another area of concern.

A website needs to optimize the website based on voice search.

Are you thinking about how it is possible?

Use of question keywords like what, why, how, usage of long-tail keyword and filler words like I, on the, to, for, etc., must be included in your keyword research strategy to provide better results.

One of the benefits of voice search engine optimization is more readability.

Programmatic advertising

Capturing attention in this digital era is not a simple task.

The ongoing conventional ways of buying advertising space are challenging.

It includes human negotiation, tenders, deciding of quotes, etc. which can be replaced by Programmatic advertising. This process generates algorithms and is a fully automated way of buying advertising space online, which is quite remarkable.

Chatbot

Chatbot

Have you ever thought that chatting with a bot can become this engaging?

Well, it is now. Though chatbot is an advanced artificial intelligence software, the chats generated with a user are pretty natural. The user won’t have any idea that they are conversing with a bot.

This process enhances the customer experience and is also a factor in cutting short on unwanted customer service.

But don’t get us wrong, crucial human involvement is required as these chatbot systems need to be correctly configured and optimized for flawless output.

Conversational marketing

Conversational-marketing

Marketing without a proper method of communication is close to impossible.

As mentioned earlier, these communications are the key to make a difference with the potential customers who seek your unlimited support. Conversation Marketing, put into simple words, means one-to-one interactions in real-time.

No marketer can be online on multiple platforms and resort to every customer complaint, Hence AI softwares like Chatbots and live chat, and many more of such softwares.

Any means of conversation which happens in 2 ways can be considered conversational marketing.

Chatbots make up a part of conversational marketing, leaving the space for live chat, live telephonic conversation, and emails. As a matter of fact, anything that gives an uninterrupted instant reply to the customers is a part of conversational marketing.

Influencer marketing

Influencer marketing

Influencer marketing is a type of marketing that falls under a social media marketing strategy and quite an interesting one.

Suppose you have a business that you decided to promote online by using mentions, recommendations and endorsing it by influencers who have multitudes of the social following and experts in niches related to the product you are trying to sell.

Influencer Marketing is purely based on trust, A trust for the very influencers who backup your products as a guarantee. Using this marketing strategy can get your product a maximum reach in minimum time, and hopefully to more potential customers.

Visual search

Visual search

One of the best and conspicuous examples of Visual Search is The Google lens. You can search anything you see, using your camera to initiate the search.

Once you click a picture on your phone, google software launches a search result based on the object.

This process is a convenient method for the user if a search has to be done for an unknown object and is an obvious help to ecommerce stores and brands.

Social commerce

Social commerce

Selling your product directly on social media is called social commerce. When we say selling on social media, this means the whole process of spotting a product and exploring to check out happens on the social media account rather than redirecting to a website for checking out.

Therefore the whole shopping experience stays within the social media platform. The social media apps that permit social commerce include Facebook, Instagram, and Pinterest.

Interactive content

Interactive content

As per several online surveys and interactive content tends to bring more traffic and conversions to a website than mere content. People would rather be interested in being interactive than reading the entire range.

Interactive content varies from surveys, and online polls to quality crafted videos with a propensity among online users.

This process also generates more engagement rates, can collect more user data, and increase your brand loyalty.

Geofencing

Geofencing

Geo-Fencing or location-based marketing data targets the customers through mobile wifi, cellular data, or RFID ( Radio Frequency Cellular Data) to send out encompassed marketing activities such as text messages, advertisement on social media, emails, or in-app notifications.

Through Geo fencing, you can adequately see an upsurge in CTR (Click-Through-Rate). You can also better quality target the potential audience, give out a more personalized customer experience, and better insight into the user data.

Marketing automation

Marketing automation

Marketing automation is the approach of relying on marketing automation softwares to make the repetitive process of marketing strategies easy, efficient, and for an ongoing personalized experience for your customers.

With exceptional marketing automation, nurturing leads is genuinely effortless and also gives rise to well-paying customers.

Neuromarketing

Neuromarketing

This method is the answer to all the confusion of the marketer related to their product.

Modern-day neuroscience is used to fully understand the feelings, choices, thoughts, and actions called neuromarketing, a costly yet accurate form of marketing strategy to define a potential customer’s behavior.

Every marketer’s method in these times of immense market competition and how they manage to break every traditional form of marketing by coming up with trendsetting ways to advance and conquer the once impossible tasks of marketing strategies are impressive and praiseworthy.

Having a certitude feeling that we have tried our best to explain what the Digital Marketing trends in 2021 are briefly, we are culminating this blog with a thought from CEO & Co-Founder of HubSpot, Mr. Brian Halligan, who said

‘’ it’s not what you sell matters as much as how you sell it.’’

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