By\u00a0 SREERESH<\/strong>|\u00a0 Date\u00a0 :\u00a0 04-APRIL-2023<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Poppins|500|||||||” text_text_color=”#000000″ text_font_size=”19px” text_letter_spacing=”1px” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” border_radii=”off||||” global_colors_info=”%91%93″] \u00a0 \u00a0 Home <\/a>> Blog <\/a>> Performance marketing vs Digital marketing<\/span><\/p>[\/et_pb_text][et_pb_divider color=”#8f8f8f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Performance-Marketing-vs-Digital-Marketing.jpg” alt=”Performance Marketing Vs Digital Marketing” title_text=”Performance Marketing vs Digital Marketing” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-26px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ header_text_color=”#000000″ header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”30px” text_orientation=”center” custom_margin=”||-4px|||” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”] Welcome to the era of digital dominance, where marketing strategies shape the success of businesses. This blog is to explore the differences between two powerful marketing approaches: <\/span>Performance Marketing vs Digital Marketing<\/span>. Join us as we explore the nuances, benefits, and features of these strategies, enabling you to make an informed decision about which one best suits your business objectives.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ header_font=”||||||||” header_text_color=”#000000″ header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#000000″ header_3_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”] Performance marketing is a data-driven approach that focuses on driving specific actions or outcomes, such as conversions, sales, or leads. It offers advertisers the ability to track and measure the performance of their campaigns, optimize strategies in real time, and allocate resources efficiently based on tangible results and ROI.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/pm.jpg” alt=”Performance Marketing Vs Digital Marketing” title_text=”pm” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-26px||||false|false” custom_margin_tablet=”-26px||||false|false” custom_margin_phone=”-26px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_font_size=”19px” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_line_height=”1.6em” header_3_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px|||” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”] Targeted Approach: <\/b>Performance marketing enables businesses to reach their target audience with precision. Through advanced targeting options, such as demographics, interests, and behaviors, marketers can tailor their campaigns to the specific needs and preferences of their ideal customers, increasing the likelihood of conversion.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Enhanced Conversion Rates: <\/strong>Performance marketing strategies focus on driving specific actions, which often leads to higher conversion rates. A business can improve conversion rates and drive more valuable actions by optimizing campaigns based on data and continuously refining targeting, messaging, and user experience.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Cost Efficiency:<\/b> With performance marketing, businesses only pay for actual results. Instead of spending a fixed budget upfront, advertisers pay based on specific actions, such as a sale or a lead generated. Cost efficiency ensures that marketing resources are allocated effectively, maximizing ROI.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_line_height=”1.6em” header_3_text_color=”#000000″ header_3_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”] Digital marketing is the practice of leveraging digital channels and technologies to promote products, services, or brands. It covers a variety of methods, such as SEO (search engine optimization), Social Media Marketing, Content Marketing, email marketing and also whatsapp marketing India<\/a>. In the digital realm, digital marketing helps businesses reach and engage their target audience, drive conversions, and accomplish marketing objectives.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Untitled-design-5.jpg” alt=”Performance Marketing Vs Digital Marketing” title_text=”Untitled design (5)” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-13px||||false|false” custom_margin_tablet=”-26px||||false|false” custom_margin_phone=”-26px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” global_colors_info=”{}”] Global Reach:<\/b> Digital marketing enables businesses to reach out to a worldwide audience, regardless of where they are located. The internet allows for widespread access, making it possible to target and engage with potential customers worldwide.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” min_height=”90px” custom_padding=”||0px|||” global_colors_info=”{}”] Cost-Effective:<\/b> Traditional marketing methods are often more expensive than digital marketing. Online advertising platforms offer flexible budgeting options, allowing businesses to optimize their spending and achieve better ROI. In addition, digital marketing tactics such as social media and content marketing can be implemented relatively inexpensively in comparison with traditional advertising methods.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||17px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” min_height=”82px” custom_padding=”||0px|||” global_colors_info=”{}”] Targeted Audience: <\/b>Digital marketing allows you to select specific audiences based on characteristics, demographics, interests, and other criteria. This method of targeting increases the chance of contacting the right individuals that are inclined to purchase your offerings or services.<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||18px|||” global_colors_info=”{}”] \u00a0Improved Customer Engagement: <\/b>By using social media channels, email marketing, live chats and other channels on the internet through which you can interact directly with customers. This facilitates two-way communications, which allows you to answer the customer’s questions and issues quickly, and build stronger relationships with your customers.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_3_font=”Andada Pro||||||||” header_3_text_align=”center” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”] \u00a0Affiliate Marketing: <\/b>In affiliate marketing, businesses partner with affiliates who promote their products or services. Affiliates are rewarded with a commission for each sale, lead, or action generated through their marketing efforts.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”8px||3px|||” custom_padding=”||0px|||” global_colors_info=”{}”] Pay-Per-Click (PPC) Advertising: <\/b>PPC advertising or PPC marketing is the process of placing ads on search engines and different websites and those who advertise pay just when the advertisement is clicked. This type of model lets businesses direct specifically targeted visitors to their sites and pay for clicks that occur.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”5px|||||” custom_padding=”||0px|||” global_colors_info=”{}”] Cost-Per-Acquisition (CPA) Advertising: <\/b>CPA advertising focuses on paying for a specific action or acquisition, such as a sale or a lead. Advertisers pay a fixed fee or a percentage of the sale or leads generated through their ads.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-20px|||||” global_colors_info=”{}”] Influencer Marketing: <\/b>Influencer marketing makes use of influential people or social media stars to promote products and services. Advertisers work with influencers to reach their target audience, and compensation is often determined by the results, which include clicks, conversions or engagement.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” text_font_size_tablet=”19px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”] Cost-Per-Acquisition (CPA) Advertising:<\/b> CPA advertising is focused on paying for an specific event or purchase for example, the sale or lead. The advertiser pays a set price or a portion of the lead or sale generated by their ads.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_3_font=”Andada Pro||||||||” header_3_text_align=”center” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”] Search Engine Optimization (SEO): <\/b>SEO focuses on improving a website’s visibility in search engine results pages (SERPs) organically. It is the process of optimizing the content on websites and meta tags, URLs, and other elements to be more prominent in search results and thereby driving higher organic (non-paid) visitors to the site.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||-3px|||” global_colors_info=”{}”] Search Engine Marketing (SEM): <\/b>SEM refers to paid advertising on search engines. It involves creating and optimizing paid search campaigns using platforms like Google Ads. Advertisers bid on keywords to display their ads in search engine results and pay when users click on their ads (PPC).<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||11px|||” custom_padding=”28px|||||” global_colors_info=”{}”] Social Media Marketing: <\/b>Social media marketing uses platforms on social media like Facebook, Instagram, Twitter, LinkedIn, and others to connect and connect with a targeted group of people. It entails the creation and sharing of posts, ads, and fostering interactions to create brand awareness, increase web traffic and create leads and sales.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” text_text_color_tablet=”#000000″ text_text_color_phone=”#000000″ text_text_color_last_edited=”on|desktop” global_colors_info=”{}”] Content Marketing: <\/b>Content marketing is the process of creating and distributing relevant, high-quality content that is engaging and appealing to the audience you would like to reach. Content marketing comprises blog posts, articles and videos, infographics, ebooks, and more. The objective is to offer relevant information, create the status of thought leaders, and ultimately improve conversions and increase customer loyalty.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Check out the best digital marketing courses in Thrissur<\/a>, and if you have any queries about digital marketing, you can consult the best digital marketing coach<\/a>.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_font=”||||||||” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#000000″ header_3_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”] Cost Efficiency and ROI Optimization: <\/b>Performance marketing prioritizes cost efficiency by ensuring that advertising spending aligns with the desired outcomes. Advertisers closely monitor their campaign costs and adjust bidding strategies, ad placements, and targeting to maximize return on investment (ROI). This approach helps optimize the marketing budget and allocate resources to the most effective channels and tactics.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||29px|||” global_colors_info=”{}”] Targeted Advertising: <\/b>Performance marketing allows businesses to target their marketing campaigns to certain audiences based on characteristics, demographics, interests or other relevant factors. This method of targeting assists in reaching the correct people with the correct message at the right moment.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-22px|||||” global_colors_info=”{}”] Real-time Optimization: <\/b>Performance marketing makes use of real-time data and insights to make instant adjustments and improvements. Advertisers can observe the effectiveness of their ads in real time, allowing them to identify areas where they are not working and quickly make the needed adjustments. This flexibility allows advertisers to react quickly to changing market trends, consumer habits, and competitor activities.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” header_font=”Andada Pro||||||||” header_text_color=”#000000″ text_font_size_tablet=”19px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”] Measurable Metrics:<\/b>\u00a0Performance marketing is based on data-driven metrics and important performance indicators (KPIs) to monitor and assess campaign performance. Marketers evaluate the metrics like the conversion rate, click-through rate and CPA and cost-per-acquisition (CPA) along with return on advertising spending (ROAS) to evaluate the effectiveness and efficacy of their campaigns.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_3_font=”||||||||” header_3_text_align=”center” header_3_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”] Brand Awareness: <\/b>Digital marketing can help businesses establish and improve their brand’s visibility online. Through channels such as social media websites and the use of content marketing businesses can display their brand’s image and values and distinctive selling points to a broad audience.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-23px||-3px|||” global_colors_info=”{}”] Audience Targeting: <\/b>Digital marketing permits specific audience targeting. Businesses can find and target certain segments of their targeted audience according to demographics, interests and behaviors and other aspects. This enables targeted and relevant messages, which increase the chance of engaging potential customers and increasing conversions.<\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” global_colors_info=”{}”] Lead Generation and Conversion:\u00a0 <\/b>One of the major objectives of the digital market is to create leads and turn them into customers. Utilizing strategies like search engine optimization (SEO) and pay-per-click (PPC) marketing as well as content marketing and the use of lead magnets companies can draw prospective customers and help them navigate the sales funnel. Digital marketing allows for targeted messages and effective methods to boost conversions efficiently.<\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” header_font=”Andada Pro||||||||” header_text_color=”#000000″ header_font_size=”19px” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” custom_margin=”||25px|||” global_colors_info=”{}”] Customer Engagement<\/b>: Digital marketing gives businesses to connect directly with their target audience. Through social media interaction, email marketing, live chats, and community forums, businesses can create two-way communications and establish connections with their customers. This type of engagement builds trust, loyalty and satisfaction among customers, which leads to more business and positive word-of-mouth.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||11px|||” global_colors_info=”{}”] The role of digital marketing can be seen in the growth of many companies. One such example is the marketing strategy of Patanjali<\/a>. Read more about the scope of digital marketing in India <\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-22px|auto|-36px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro||||||||” text_text_color=”#000000″ text_font_size=”19px” header_3_font=”||||||||” header_3_text_color=”#000000″ header_3_line_height=”1.6em” text_orientation=”center” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||17px|||” global_colors_info=”{}”] Targeted Advertising:<\/b> Performance marketing focuses on targeted targeting of the audience. Advertisers make use of information and information about the audience to determine and focus on specific segments that are susceptible to conversion. This method of targeting enhances the effectiveness and efficiency of advertising campaigns.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-16px||13px|||” global_colors_info=”{}”] Conversion Tracking: <\/b>Performance marketing uses the tracking of conversions to observe user behavior and connect the actions to certain marketing initiatives. This allows marketers to comprehend the effect of their marketing campaigns, optimize their conversion funnels and connect income or other desired outcomes specifically to marketing campaigns or channels.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Measurable Results:<\/b> Performance marketing focuses on the achievement of certain, quantifiable results like sales, conversions or leads. It insists on using KPIs or key performance indicators (KPIs) to monitor and evaluate the performance of marketing campaigns in a precise manner.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Read more about the guide to getting the best performance marketing jobs <\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|700|||||||” text_text_color=”#000000″ text_font_size=”19px” header_3_text_color=”#000000″ header_3_line_height=”1.6em” text_orientation=”center” min_height=”22px” custom_margin=”||4px||false|false” custom_margin_tablet=”||3px||false|false” custom_margin_phone=”||4px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” global_colors_info=”{}”] Cost-Effective Advertising:<\/b> Digital marketing can provide low-cost advertising alternatives compared to traditional methods of marketing. With specific targeting and the ability to control budgets, companies can maximize their advertising budgets and allocate resources efficiently and improve their ROI. Digital advertising platforms typically provide various flexible budgeting options that allow businesses regardless of size to take part.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||9px|||” global_colors_info=”{}”] Targeted Audience: <\/b>Digital marketing offers precise target audience<\/a> based on demographics, interests, behaviors, and other criteria. This enables businesses to deliver personalized and relevant messages to specific segments, increasing the likelihood of engagement and conversions.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Real-time Analytics: <\/b>Digital marketing gives access to live information and analytics that allow companies to monitor and assess the success of their campaigns.\u00a0 This method of data-driven marketing allows marketers to make educated decisions, improve strategies, and improve ROI.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” global_colors_info=”{}”] Click here to choose the best<\/span>\u00a0<\/span><\/a>digital marketing trainer in Kerala and for more job details best digital marketing jobs in Kochi.<\/a><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_3_font=”||||||||” header_3_text_align=”center” header_3_text_color=”#000000″ header_3_line_height=”1.6em” custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” global_colors_info=”{}”] Performance marketing and digital marketing are two interconnected aspects of modern advertising. While digital marketing encompasses a broader range of strategies, channels, and objectives, performance marketing focuses specifically on driving measurable results and optimizing campaigns based on data and analytics.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”Andada Pro||||||||” header_3_text_align=”center” header_3_text_color=”#000000″ custom_margin=”||-4px||false|false” custom_margin_tablet=”||-3px||false|false” custom_margin_phone=”||-4px||false|false” custom_margin_last_edited=”on|phone” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|desktop” global_colors_info=”{}”] Digital marketing covers a broad variety of strategies and goals. Performance marketing is an area of marketing that is focused on measurable outcomes and optimization based on data. Both methods play an important role in the modern world of advertising, however, performance marketing is an apprehensive and focused approach to achieving goals in marketing.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" Performance Marketing vs Digital Marketing – Choosing the Right Approach for Success in 2023By\u00a0 SREERESH|\u00a0 Date\u00a0 :\u00a0 04-APRIL-2023\u00a0 \u00a0 Home > Blog > Performance marketing vs Digital marketingINTRODUCTIONWelcome to the era of digital dominance, where marketing strategies shape the success of businesses. This blog is to explore the differences between two powerful marketing approaches: Performance […]<\/p>\n","protected":false},"author":9,"featured_media":48070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Performance-Marketing-vs-Digital-Marketing.jpg","_links":{"self":[{"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/posts\/48067"}],"collection":[{"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/comments?post=48067"}],"version-history":[{"count":11,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/posts\/48067\/revisions"}],"predecessor-version":[{"id":48181,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/posts\/48067\/revisions\/48181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/media\/48070"}],"wp:attachment":[{"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/media?parent=48067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/categories?post=48067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalwithsree.com\/wp-json\/wp\/v2\/tags?post=48067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}INTRODUCTION<\/h2>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-22px|||||” global_colors_info=”{}”]
What is Performance Marketing & Its Benefits?<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”29%” module_alignment=”center” custom_margin=”7px|491px|||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” min_height=”85.4px” custom_margin=”-30px|||||” global_colors_info=”{}”]
\u00a0Benefits of Performance Marketing:<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”29%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-21px|||||” global_colors_info=”{}”]
What is Digital Marketing & its benefits?<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-45px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”29%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-52px|||||” global_colors_info=”{}”]
Benefits of Digital Marketing<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-50px|auto|-50px|auto|true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”29%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-23px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||32px|||” custom_padding=”||0px|||” global_colors_info=”{}”]
Types of Performance Marketing<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Types-of-performance-marketing-2.jpg” alt=”Performance Marketing vs Digital Marketing” title_text=”Types of performance marketing (2)” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-20px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”|auto|0px|auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”||22px|||” global_colors_info=”{}”]
Types of Digital Marketing<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_position=”center” divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Types-of-Digital-Marketing.jpg” alt=”Performance Marketing Vs Digital Marketing” title_text=”Types of Digital Marketing” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-4px||||false|false” custom_margin_tablet=”-26px||||false|false” custom_margin_phone=”-26px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” min_height=”442.8px” custom_margin=”|auto||auto|false|false” custom_padding=”||28px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” min_height=”72.2px” custom_margin=”0px||||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]
Role of Performance Marketing<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Role-of-Performance-Marketing-1-1-1.jpg” alt=”Performance Marketing Vs Digital Marketing” title_text=”Role of Performance Marketing (1) (1) (1)” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-17px||30px|||” custom_margin_tablet=”-17px||30px|||” custom_margin_phone=”-17px||30px|||” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-16px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]
Role of Digital Marketing<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-23px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-34px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2023\/06\/Role-of-Digital-Marketing.jpg” alt=”Performance Marketing Vs Digital Marketing” title_text=”Role of Digital Marketing” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”-26px||||false|false” custom_margin_tablet=”-26px||||false|false” custom_margin_phone=”-26px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” min_height=”131px” custom_margin=”||1px|||” custom_padding=”4px|||||” global_colors_info=”{}”]
Key Features of Performance Marketing<\/b><\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-21px||17px|||” custom_padding=”||22px|||” global_colors_info=”{}”]
Key Features of Digital Marketing<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-17px||-2px|||” custom_padding=”||26px|||” global_colors_info=”{}”]
Comparison between Performance marketing vs Digital marketing<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” min_height=”112.4px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-40px|||||” global_colors_info=”{}”]
Conclusion<\/h3>[\/et_pb_text][et_pb_divider color=”#E02B20″ divider_weight=”5px” _builder_version=”4.21.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” custom_margin=”7px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”19px” text_line_height=”2.4em” custom_margin=”-20px|||||” global_colors_info=”{}”]