{"id":39649,"date":"2022-12-08T00:29:50","date_gmt":"2022-12-08T00:29:50","guid":{"rendered":"https:\/\/digitalwithsree.com\/?p=39649"},"modified":"2023-01-04T09:50:22","modified_gmt":"2023-01-04T09:50:22","slug":"marketing-strategy-of-tata-motors","status":"publish","type":"post","link":"https:\/\/digitalwithsree.com\/marketing-strategy-of-tata-motors\/","title":{"rendered":"TOP 3 DIGITAL MARKETING STRATEGY OF TATA MOTORS YOU MUST KNOW"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font=”Andada|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]

TOP 3 DIGITAL MARKETING STRATEGY OF TATA MOTORS YOU MUST KNOW<\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Poppins|500|||||||” text_font_size=”15px” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]

By\u00a0 Sreeresh<\/strong>\u00a0<\/span>|\u00a0 Date\u00a0 :\u00a012-December-2022<\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada Pro|500|||||||” text_text_color=”#000000″ text_letter_spacing=”1px” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]

\u00a0 \u00a0 Home<\/a> > Blog<\/a> > Marketing Strategy Of Tata Motors<\/p>[\/et_pb_text][et_pb_divider color=”#8f8f8f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2022\/12\/11.jpg” alt=”marketing strategy of tata motors” title_text=”1%911%93″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada||||||||” text_font_size=”19px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Are you aware of what Tata Motors is famous for in addition to its solid and durable automobiles? Their unique digital marketing strategies give them an edge over their competition. <\/span><\/p>\n

They are renowned for their outstanding features and are not afraid to showcase their superiority.<\/span><\/p>\n

Digital marketing is crucial for every automobile manufacturer, and Tata Motors is one to take a lesson from. <\/span><\/span><\/p>\n

In this article, we’ll discuss the strategies for digital marketing employed by Tata Motors and how they have gotten through rebranding and improved customer satisfaction using the internet platform. <\/span><\/span><\/p>\n

Tata Motors has a total of 3.5 million visits to its website and is in the <\/span>top category in the automotive sector.<\/span><\/span><\/p>\n

We must first learn more about the company and its history to become one of the most famous automobile companies around the globe.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”Andada||||||||” header_2_font_size=”29px” custom_margin=”||19px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

ABOUT TATA MOTORS<\/b><\/span><\/h2>[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada||||||||” text_font_size=”19px” custom_margin=”-19px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

When one thinks about Tata Motors, one thinks of a large, well-established brand. What exactly is the reason that this occurs? It was founded around <\/span>1945<\/b>; Tata Motors still monopolizes the automotive industry. <\/span><\/span><\/p>\n

Tata Motors is part of the Tata group, founded in 1868 by Jamshedji Tata in <\/span>1868<\/b>, and is an international conglomerate with <\/span>over 100<\/b> countries spread across <\/span>six<\/b> continents.<\/span><\/span><\/p>\n

It is believed that the Tata group has enormously contributed to India’s economic growth. Along with creating employment for thousands of individuals, they also contributed over 4 percent of India’s gross domestic product in 2018. <\/span><\/p>\n

When it came to the digital age, Tata Motors had an advantage due to its acclaim. As well-known among people, its strategy revolved around promoting the brand and creating a solid connection with its customers.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2022\/12\/21-1.jpg” title_text=”2%911%93″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_2_font=”Andada||||||||” header_2_font_size=”29px” custom_margin=”||19px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

WHAT IS A MARKETING STRATEGY<\/b><\/span><\/h2>[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada||||||||” text_font_size=”19px” header_3_font_size=”23px” custom_margin=”-20px|||||” hover_enabled=”0″ global_colors_info=”{}” header_3_font=”Andada||||||||” sticky_enabled=”0″]

The marketing plan is a whole plan of a business to draw attention to consumers and convert them into customers of their products or service.<\/span><\/p>\n

Marketing goes beyond marketing and advertising.The marketing plan is the strategy to promote products and services.<\/span><\/p>\n

A marketing plan will help you to keep your efforts on track.<\/span><\/p>\n

Creating an effective marketing plan includes setting objectives and analyzing the market, making plans for your products and strategies for marketing, and following what’s commonly referred to as “the “7 P’s.”<\/span><\/p>\n

 <\/p>\n

What’s included in the marketing strategy?<\/b><\/span><\/h3>\n

A marketing plan sets the overall direction for various marketing-related actions but not the precise details. A successful marketing strategy can assist in defining the following goals for your company:<\/span><\/p>\n

a) <\/b>Target audience<\/span><\/span><\/p>\n

b)<\/b> Value proposition<\/span><\/span><\/p>\n

c)<\/b> Product mix<\/span><\/span><\/p>\n

d)<\/b> Brand message<\/span><\/span><\/p>\n

e)<\/b> Initiatives to promote<\/span><\/span><\/p>\n

f)<\/b> Marketing content<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_2_font=”Andada Pro||||||||” header_2_font_size=”29px” header_3_font_size=”24px” custom_margin=”||20px|||” global_colors_info=”{}”]

OVERALL ADVERTISING STRATEGY OF TATA MOTORS<\/b><\/span><\/h2>\n

<\/h2>[\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”Andada||||||||” text_font_size=”19px” custom_margin=”-25px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Tata’s Group has a variety of advertising and promotional strategies that are applied to all its companies. The companies develop their advertising and marketing strategies. Here are a few methods they’ve employed in recent years:<\/span><\/p>\n

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