[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-21px|auto||auto||” custom_padding=”33px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_font=”Andada Pro|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” custom_margin=”||42px|||” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_font=”Andada Pro|500|||||||” text_font_size=”15px” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
By\u00a0 Vinayak<\/strong> <\/span>|\u00a0 Date\u00a0 :\u00a011-November-2022<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_font=”Andada Pro|500|||||||” text_text_color=”#000000″ text_letter_spacing=”1px” header_font=”Poppins|800|||||||” header_text_color=”#000000″ header_font_size=”40px” header_letter_spacing=”1px” header_line_height=”1.5em” header_font_size_tablet=”” header_font_size_phone=”35px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n \u00a0 \u00a0 Home > Blog > Meesho Case Study<\/strong><\/p>\n [\/et_pb_text][et_pb_divider color=”#8f8f8f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2022\/12\/GENIUS-marketing-MEESHO.jpg” alt=”meesho case study” title_text=”_GENIUS marketing MEESHO” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font=”Andada Pro||||||||” text_font_size=”19px” global_colors_info=”{}”]<\/p>\n Nowadays, anyone can start their own business online from home without spending a lot of funds.<\/span><\/p>\n The online shopping market has grown substantially over the last decade, and eCommerce businesses today generate millions of dollars every month in sales worldwide.<\/span><\/p>\n \u00a0<\/span>People are turning to online buying platforms more than ever since the pandemic outbreak, and many are taking advantage of this chance to create an online business empire of their own.<\/span> The online reselling market is not different in this aspect.<\/span><\/p>\n It’s very cost-effective to start an online reselling business. The cost of creating an item, managing inventory, and paying for all the personnel, tools and other equipment could easily be avoided by using this method since you are merely acting as a bridge between the seller and buyer.<\/span><\/p>\n If you’re considering setting up a reselling business, Meesho is one of the best platforms. <\/span><\/p>\n Meesho offers an online resale site that allows anyone to start the company without investing any money. At the forefront of reselling in India, Meesho takes pride in reselling in the true sense!<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_2_font=”Andada Pro||||||||” header_2_font_size=”29px” custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font=”Andada Pro||||||||” text_font_size=”19px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n Meesho is an online platform for social commerce which handles retail distribution that allows small retailers to market their merchandise effectively through platforms on social media.<\/span><\/p>\n Meesho is a marketplace for online resellers Meesho may not require an introduction. Meesho has created its niche and gained a lot of traction with retailers and customers because it makes online shopping and reselling easy and cost-effective.<\/span><\/p>\n Meesho offers secure and fast transactions, along with cost-effective returns and shipping. Over 2.6 million retailers in India have a relationship with Meesho.<\/span><\/p>\n <\/span><\/p>\n The startup from Bangalore aims to create an environment in which any person can set up an enterprise with no cost of capital. <\/span><\/p>\n In addition to having more than two million resellers, Meesho has more than 20,000 Meesho sellers from over 500 towns.\u00a0<\/span><\/p>\n <\/span><\/p>\n Meesho is based on a commission of approximately 10-15 per cent, and sellers may earn money from Meeshoby by adding gross margins to each transaction.<\/span><\/p>\n <\/span><\/p>\n Meesho, the largest resale in India platform, was established in 2015.<\/span><\/p>\n <\/span><\/p>\n The Meesho app is a way to connect manufacturers with resellers. Manufacturers can list their products on Meesho. <\/span><\/p>\n Meesho shopping application permits merchants to choose all of their items and sell them to buyers through social media platforms like WhatsApp, Facebook, and Instagram.<\/span><\/p>\n <\/span><\/p>\n Furniture, clothing, accessories, kitchen utensils and cosmetics manufacturers are among the companies that sell their products on Meesho.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2022\/12\/MEESHO.jpg” title_text=”_MEESHO” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_2_font=”Andada Pro||||||||” header_2_font_size=”29px” custom_margin=”||15px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font=”Andada Pro||||||||” text_font_size=”19px” global_colors_info=”{}”]<\/p>\n However, unlike other platforms for e-commerce, Meesho is a social commerce business; this means that it doesn’t offer products directly to consumers. It’s more of an opportunity for resellers to interact with suppliers and manufacturers and to sell their products on their channels on social media.<\/span><\/p>\n <\/p>\n Meesho is an original and exciting method to earn. It is possible to earn money by starting your reselling company with Meesho. On top of that, Meesho offers a unique bonus plan that allows you to receive a weekly bonus according to your weekly sales.\u00a0<\/span><\/p>\n <\/p>\n Its “Refer and Earn” scheme of Meesho is amazing, where you will earn a commission on each sale made by your friend for two years; this is not all.<\/span><\/p>\n Membership in the VIP plan that comes with Meesho is also amazing in that you will get discounts on all products, and luckily, you do not have to purchase or pay for an account with VIP status.\u00a0<\/span><\/p>\n <\/p>\n All you need to do is need to finish your purchases. There are more exclusive advantages of Meesho. <\/span><\/p>\n Meesho apps that are suitable for everybody, such as free shipping catalogues discounts available all year round, Meesho credits, Spin wheel, and more. Explore the app and get the most out of it.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_2_font=”Andada Pro||||||||” header_2_font_size=”29px” custom_margin=”||7px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2022\/12\/meesho-case-study.jpg” title_text=”meesho-case-study” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font=”Andada Pro||||||||” text_font_size=”19px” global_colors_info=”{}”]<\/p>\n Meesho Case Study and Story of Success Every startup have its failures and successes. However, despite all difficulties, they can rise above and set a precedent for the next generation of brand owners and entrepreneurs. <\/span><\/p>\n A great example of such an organization is Meesho!<\/span><\/p>\n In this blog, we’ll examine the successful story of Meesho by way of an investigation that will consider a variety of aspects like the history of its founding team, revenues generated, the marketing strategies, funding strategies, business model, and the possibility of its expansion in the coming years.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font=”Andada Pro||||||||” text_font_size=”19px” header_3_font_size=”23px” header_4_font_size=”20px” global_colors_info=”{}”]<\/p>\n <\/p>\n Meesho is one of the top reselling apps, making reselling products very easy.<\/span><\/p>\n Earn money with Meesho by selling fashion-related products and lifestyle through Whatsapp, Facebook and Instagram. <\/span><\/p>\n When you launch the Meesho app, you’ll discover a vast selection of high-quality products from the best companies. Please choose a product you believe your friends will enjoy so that they are likely to make a purchase. <\/span><\/p>\n Sharing these products with your Whatsapp contacts or groups and Facebook friends is possible. Instagram followers, etc.<\/span><\/p>\n You can include your margin to the cost of the product plus shipping and then give the final cost.<\/span><\/p>\n Let’s begin by analyzing the strengths of Meesho by analyzing the SWOT of Meesho to your client. <\/span><\/p>\n After they have confirmed the purchase, you can place the order through the application. If you make an order via COD and the payment is debited from your account after ten business days.<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span>Meesho is the idea of two IIT graduates, Vidit Aatrey and Sanjeev Barnwal. They were classmates between 2008 and 2012. <\/span><\/p>\n The idea of launching the social commerce platform began to emerge when they worked as employees at InMobi. <\/span><\/p>\n Then, they started working on their plan with two objectives: helping empower women and helping Micro, Small and Medium Enterprises (MSMEs).<\/span><\/p>\n \u00a0Before Meesho became popular in 2015, the social commerce sector was struggling.<\/span><\/span><\/p>\n So, Meesho has revolutionized this specific industry and has paved the way for other similar companies. <\/span><\/p>\n But “Meesho” wasn’t the initial name for the brand that the founders thought. <\/span><\/p>\n Fashnear launched the company under the name. If it were operating in the present, the company would have been comparable to how Zomato does for meals and what Grofers does for groceries.<\/span><\/p>\n The company’s founders wanted to launch an innovative method of shopping. <\/span><\/p>\n For example, a customer could select three items at once, and the delivery person will deliver to their residence. <\/span><\/p>\n When they receive the delivery, they may pick one or two of the three items and only pay for the items they choose.\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span>Looking at more viable strategies for business operations, they started creating a new plan, according to the idea that any shop owner could use their Facebook login to log in to Meesho. After this step was completed, Meesho transferred all their data, and a new page for their company was created in just a couple of steps. The platform assisted with automated inventory and stock management. Due to these features, they managed to get more than 10,000 shops on board within six months.<\/span><\/p>\n The majority of customers were women who were selling items from top clothing retailers and manufacturers.\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span>\u00a0Meesho is run through a two-sided market structure that has two major customers:<\/span><\/p>\n \u00a0<\/span>The business must invest lots of resources, from employees to warehouses, to ensure it can provide a positive customer experience.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_2_font=”Andada Pro||||||||” header_2_font_size=”29px” custom_margin=”||12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#000000″ divider_weight=”5px” _builder_version=”4.19.0″ _module_preset=”default” width=”9%” max_width=”28%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/digitalwithsree.com\/wp-content\/uploads\/2022\/12\/marketing-MEESHO.jpg” title_text=”marketing MEESHO” _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_font=”Andada Pro||||||||” text_font_size=”19px” header_3_font_size=”23px” custom_margin=”||36px|||” global_colors_info=”{}”]<\/p>\n \u00a0<\/span>The primary strategy for marketing employed by Meesho is to run a targeted campaign for women. <\/span><\/p>\n Meesho has created a niche for its business. Its goal is to provide women with opportunities to work from home and enable them. They can begin their own company without putting in a lot of time or money. The public extremely loves Meesho’s feminist strategies.<\/span><\/p>\n \u00a0<\/span><\/p>\n \u00a0<\/span>Establishing a social presence is a crucial element of any marketing plan because it is the most effective way to engage with your audience.<\/span><\/p>\nABOUT MEESHO<\/b><\/span><\/h2>\n
WHAT MAKES MEESHO UNIQUE<\/span><\/h2>\n
MEESHO CASE STUDY<\/b><\/span><\/h2>\n
The idea behind the business model of meesho<\/b><\/span><\/h3>\n
1.What is the process behind Meesho’s function<\/b><\/span><\/h4>\n
2.How was Meesho Started<\/b><\/span><\/h4>\n
3.The transition from Fashnear to Meesho<\/b><\/span><\/h4>\n
4.Who are the customers of meesho<\/b><\/span><\/h4>\n
\n
\u00a0<\/span>5.Meesho’s Key Resources<\/b><\/span><\/b><\/span><\/h4>\n
\n
MARKETING STRATEGY OF MEESHO<\/b><\/span><\/h2>\n
\u00a0 \u00a0 1.Target Marketing<\/strong><\/span><\/h3>\n
2.Marketing on Social Media<\/strong><\/span><\/h3>\n