How to Increase Revenue Through Digital Marketing, Clarifying Entrepreneurs Doubts & Confusion.

Whenever I deliver an Entrepreneur development program, the glow of young entrepreneurs’ faces cannot be seen later.

Later means just after a year or couple of years.

They complain about low profit, customer retention, failure in acquiring new customers, and the list goes on.

Barriers and difficulties are common in our journey.

How do you remove the barrier and overcome difficulties is a matter of concern.

Whilst talking about business struggles and problems, there are several factors that lead to failure.

Digital marketing is the practice of promoting your products or services using digital media or using digital technologies like computers, mobile etc and utilizing other digital platforms.

Digital marketing has been here for a long time. But increased revenue through digital marketing was very minimal.

Sadly, even in the amid of the pandemic, only 30% of businesses use digital marketing to increase revenue.

Entrepreneurs are feared to invest in digital marketing. They imagine that it is just a waste of money.

It is due to lack of awareness.

Let me explain it with relevant examples and findings.

After March 2020, it is social distancing , online purchase, lockdown is a common term among us.

The pandemic made it possible. Digitalisation prompts the use of online activities.

What did it contribute?

The customer behavioural change.

From a physical store , they shift their focus into an online paradigm.buying groceries online, students are depending upon e-learning. Medical needs are solved through online.

The intervention of artificial intelligence, geo fencing and other digital marketing trends has speed up the accuracy of online medium.

Still, we are fighting against the pandemic and the virus gets stronger with its mutation and other variants.

We need to live, find our bread and butter. We are struggling .

Right ?

We want to win the battle, the battle between mankind and virus. So it is necessary to follow the guidelines and eradicate the communicable disease.

So clubbing together the norms and our business is quite contradictory .

Right ?
Why don’t you invest in digital marketing ?

It is the prime time to rely on digital marketing to generate revenue.

Yes, you must think about how to increase revenue through digital marketing .

First, digital marketing is not gaining a certain number of followers or to reach a particular post .

That is obviously wrong !!

Basically, digital marketing constitutes human psychology along with technology.

If you are an expert in technology, you can’t be a good marketer, you must understand psychology . Psychology of human beings. !!Their likes, dislikes, attitude and behaviour.

If you know it well, aim them
Believe me, you can witness a miracle.
The soaring profitability !.
Well, that is strategy and tactics.

A digital marketer must be able to develop different strategies based on the needs of business.

So, each business requires a specific strategy based on their audience.
Then only the digital marketing principle works.

So keep in mind the importance of strategy and ask a digital marketer or digital marketing company what strategy they are going to implement before you hire them.

Don’t underestimate the power of your tribe in the social media.

What you have to do is develop unique strategy that divert the attention of your followers.

In short, just a certain number of likes and shares is not way to boost business.

Another , unique aspect of digital marketing is it provides insights.

That means you are going to be aware about who is searching for you on the internet, what age group is looking for your product, where your audience belongs, etc.

It helps to develop a creative message that hooks your audience.