Best 5 Free SEO tools in 2021

BY  SREERESH K  |  MAY 10 .

Once you read this blog, you will get a perfect idea of the best seo tools 2021.

But before that, we might as well briefly discuss what SEO stands for and its uses.

Those reading this article might already have an idea of what SEO stands for and its purpose.

Still, we are giving a brief explanation of How SEO works for better clarification.

SEO or Search engine optimization is used prominently for improving your site’s visibility on a search Engine Result Page (SERP) or in layman’s terms, it is the practise of increasing the quality and quantity of the website’s traffic which includes brand exposure through unpaid methods.

This is an organic or unpaid method to rank a particular site. SEO is the fundamental part of Digital marketing. People search for various things on the internet daily, which is the main reason for traffic on any website. By applying the required SEO tools, one can consistently rank a website in the top position.

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But most importantly, you cannot work on ranking your site without the help of any SEO tools that are available online today.

There are several tools available nowadays, and there is a premium version that requires payment and might be a little expensive for the starters. Then there are freemium versions with a limit. It’s free and then later, and you can decide if you want to get the paid version or not.

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These Tools are the key to a best-optimized site. You can see your site’s statistics and compare other prominent sites, find your primary competitor in the current market, and generate ideas for your site to make it better. Basically, you can decide the strategy for ranking your site to a top position on the SERP.

So let’s begin with the tools that we are about to mention.
This list includes Google SEO tools and also from other developers.

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Google Analytics

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Google Search Console

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Google Pagespeed Insights

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Screaming Frog

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Answer the public

Google Analytics

This is one of the best tools for all SEO Professionals and can be considered an indispensable one. Google Analytics stands out to be a genuinely efficient tool that provides high-quality information or statistics of a website. You cannot ignore analytics as we all prominently depend on google. Google tends to give the most accurate insights and helps you make strategic decisions like what to do and what not to do related to your website.

If you are not using it yet, it’s your loss. This is one of the best cost-effective analytics there is. So, never skip on something as important as Google Analytics.

Google Search Console

GSC or Google Search Console is something similar to Google Analytics but provides more specific data. Google Search Console gives out the most valuable information on your website’s performance based on the Clicks, impressions, and many other critical pieces of information that you need to take care of related to your website for better performance and ranking.

Just the dashboard says it all. One can keep up with the Search console dashboard daily and develop efficient strategies to alter a website.

Google Pagespeed Insights

The User Experience (UI) is one of the main factors you might receive much traffic, resulting in conversions. For many reasons, this speed may get affected from time to time, leading to a low rating or popularity for your website. Google Pagespeed insights provide the Page Speed Score, by which you can understand the critical reasons slowing down your page and improve on that.

This is one of the best free tools from Google, which shows the precise cut details of what is slowing down your website and the time you can save by fixing those reasons. A slow-loading website page is the worst of them all. Once lost customer is really hard to get back.

Screaming Frog

This freemium tool lets you crawl up to 500 URLs in a go with a free account. Screaming Frog (SEO Spider) is a handy tool for SEO. This acts similar to the Google bots by crawling websites and pulling out all information needed. You can also use this for any internal and external link information, identify pages with long meta descriptions and whatnot.

But all these are limited in the freemium version. Try and use the free version, get the hang of it and if required, proceed to buy the premium version. It’s worth it.

The information identified from the website can be saved in an excel file only available on the paid premium version. Yet, the freemium Screaming frog is one of the best tools to use.

Answer the public

Finding a set of relevant keywords without the help of a tool is a nearly impossible task or possible with a lot of time consumption. Answer the public is a robust tool that gives the user a series of queries that people ask online for a particular keyword.

Once the keyword is entered, it yields the most popular queries related to that keyword, taking the shape of a circle surrounded by the people’s searches and giving you insights into potential customers’ viewpoints and needs. This is a stunning graphical representation that is eye-catchy.

This tool is helpful for most content creators as they can recreate content and strategies based on these refined suggestions.
Using this tool can be an advantage for engaging content for the targeted set of audiences.

This freemium tool lets you crawl up to 500 URLs in a go with a free account. Screaming Frog (SEO Spider) is a handy tool for SEO. This acts similar to the Google bots by crawling websites and pulling out all information needed. You can also use this for any internal and external link information, identify pages with long meta descriptions and whatnot.

But all these are limited in the freemium version. Try and use the free version, get the hang of it and if required, proceed to buy the premium version. It’s worth it.

The information identified from the website can be saved in an excel file only available on the paid premium version. Yet, the freemium Screaming frog is one of the best tools to use.